Email Marketing: The Best Day and Time [REPORT]

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1.2 billion emails tell a very interesting story.

In July, Mailer Mailer released the results of a year-long study on various email metrics, including opens, clicks, subject lines, and scheduling. Their results paint a great picture marketers can use as a starting point when crafting their own campaigns (and as always, I’m a huge proponent of “test everything!”). Continue reading

More Instant Marketing – AT&T Real-Time Olympics Commercials

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This year’s Olympic coverage is beating out the ratings for 2008. I, like over 33M others, tuned in last night to watch the US athletes compete.

I tend to tune out during commercials (I usually use the time to write!) but out of the corner of my ear (is that a thing?) I thought I saw a commercial for a phone or tablet or something using footage I HAD JUST SEEN. Continue reading

Instant Direct Mail – Freaky or Fantastic?

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Now this is the modern way to do direct mail! Talk about personalized…

Would you ever do this? And if you got something like this in the mail, would it freak you out?

Positioning a Brand with SEO

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I love the saying, “the best place to hide a dead body is on page two of Google search results.” It makes me giggle, the thought of clicking over to page two and finding a bloated corpse a la The Walking Dead. Continue reading

6 Social Media Best Practices for Business [INFOGRAPHIC]

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Social media isn’t just about having a presence and garnering likes and fans anymore. A new study from Searchmetrics proves something we’ve all been thinking for awhile now: social media matters when it comes to search results. Continue reading